SwizzFeed for Ecwid.
Your Ecwid products on Google. With selected products, multilingual XML feeds and direct Google Merchant API integration from Pro.
From your shop to Google.
- EcwidYour catalogue
- SwizzFeedYour selection
- GoogleMerchant Center
Direct Merchant API · Pro & Enterprise
XML feeds · available from Starter
Connect. Review. Activate transmission.
What SwizzFeed can do today.
Set up once
Connect your Ecwid shop and choose your products. From Pro, send them directly through the Google Merchant API. On Starter, add your XML feed URL to Merchant Center.
Multilingual product feeds
Create separate XML feeds for configured shop languages, with the corresponding product links. Missing translations are not generated.
Control your product selection
Filter by keywords in product subtitles or supported custom labels, exclude matching products and limit your selection to items marked in stock.
Use the data you maintain
Bring across product names, descriptions, prices and images from Ecwid. Available brand and GTIN values are processed; missing identifiers are never invented.
Keep products up to date
After activation, SwizzFeed regularly synchronizes your selected products through the Merchant API. XML feeds continue to update according to your plan and settings. Google processes the submitted data separately.
Sign in with Google
Available on every plan. Link Google once through your authenticated shop account. Signing in does not purchase a subscription or grant access to another shop.
Plans for your catalogue.
Starter: up to 500 products. Pro: up to 5,000. Enterprise: up to 20,000. XML feeds and filters remain available within each plan’s entitlements; Google sign-in is included in every plan.
Check current prices, billing options and trial terms in the app before subscribing. The existing trial is available once per eligible shop; adding Google accounts does not restart it.
Direct to Google. From Pro.
Direct Google Merchant API integration is available with Pro and Enterprise. Connect Google, review the product preview and activate ongoing transmission. SwizzFeed handles regular synchronization in the background. XML feeds remain available; existing data sources are not automatically replaced.
Local Inventory: use XML only after checking the Google store code, matching product identity and actual stock at that location. A generated file alone does not establish accurate local inventory. Unknown quantities and fallback values must not be submitted as real store stock. Local Inventory API is not currently available.
A few useful answers.
Who is SwizzFeed for?
Ecwid merchants who want control over the products they share with Google: through XML feeds from Starter or the direct Merchant API with Pro and Enterprise.
How do I connect my shop to Google?
With Pro or Enterprise, connect Google, confirm your Merchant destination and review the product preview. Then activate direct transmission. For XML, add your feed URL as a scheduled source in Merchant Center. Check existing sources for overlapping offers.
Can I keep my existing Google sources?
Yes. SwizzFeed does not automatically replace an existing data source. Avoid submitting the same offers through multiple sources. Plan any switch after checking source ownership and potential collisions.