In the world of e-commerce, effective returns management is of great importance. Your customers expect to be able to return products easily if they are not satisfied or if there are problems with the order. Poor returns management can lead to customers being dissatisfied and speaking negatively about the company. Therefore, it is important that…
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Products with an “expiration date” (planned obsolescence) have often made the headlines. Washing machines, printers, cell phones and televisions – deliberately giving up their ghost so that a planned product life cycle can take place. Such “tricks” lead to considerable damage to the company’s image for several reasons. Last but not least, it clearly contradicts…
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The pandemic teaches us how to behave in response to volatile conditions and shows how consumer behavior is changing in fast motion.Retailers are investing in online business to gain flexibility. The number of online sales went up sharply in 2020 – and it’s here to stay.A recent Deloitte study on Covid-19 impact on consumer behavior…
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Networking your own web store with a wide variety of channels (retail store, marketplaces such as Amazon, i.e. multichanneling) is the solution for successful e-commerce entrepreneurs. Why? A central hub for selling and receiving orders has various advantages, which I list below. What does this mean for Amazon sellers? A paradigm shift, since you then…
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