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Google eCommerce Tags & Consent Mode V2

Google eCommerce Tags For your webshop, effective tracking and analysis of user behavior is crucial for success. It is important to know what your customers buy, when they buy and where they click, so that you can continuously improve your product range, for example. Google Tag Manager eCommerce tags are powerful “signals” to understand customer…

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Successful eCommerce: The advantages of subscription solutions for webshops

The e-commerce market has evolved significantly in recent years, and for many online merchants, integrating subscription solutions has become a proven strategy.Shopify, one of the leading e-commerce platforms, offers a variety of powerful plugins that allow merchants to seamlessly transition to a subscription model.Example store:  Advantages of subscription solutions: Promote customer loyalty: Subscription solutions create regular…


Effective payment and delivery options for an optimal customer experience

Payment Method per Customer Group for Lightspeed Ecom C-SeriesThe solution for differentiated payment options and satisfied customers – A case study with Braca EuropeBraca Europe ( is a Dutch retailer that sells hardware for video conferencing, livestreaming and other purposes to retailers and provides the best possible service to its customers. One challenge for Braca…

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Products with expiration date

Products with an “expiration date” (planned obsolescence) have often made the headlines. Washing machines, printers, cell phones and televisions – deliberately giving up their ghost so that a planned product life cycle can take place. Such “tricks” lead to considerable damage to the company’s image for several reasons. Last but not least, it clearly contradicts…