Practical perspectives on online stores, technology and marketing. From the work, for the work.
A successful import does not tell you whether your new store is ready to sell. Products may be present while variants are assigned incorrectly,…
Photo: Rafael Garcin / Unsplash New EU-wide requirements for information about the legal guarantee when selling goods to consumers have applied since 27 September…
Many retailers eventually face the same question: Should I stay with my current store platform, or is now the right time to move? Moving…
The way people discover products online is changing fundamentally. Until now, most purchasing journeys have involved: Google searches Traditional online stores Social media ads…
If you are dealing with cancellation buttons, withdrawal rights or GDPR requirements, you will quickly notice that many requirements can only be addressed in…
The cancellation button under section 312k of the German Civil Code (BGB) is mandatory for many online services involving ongoing contracts. Its purpose is…
Many online stores have thousands of products, yet very little visibility in Google or AI systems. The problem is often not the technology.It is…
E-commerce is facing its biggest change since the arrival of mobile shopping. With the emergence of agentic AI systems, purchasing journeys are changing fundamentally:…
E-commerce is evolving rapidly. Technologies that seemed modern only a few years ago are increasingly reaching their limits. For retailers using Lightspeed, a recurring…
And how to set them up yourself in just a few minutes. Many Shopify retailers still rely on manual spreadsheets, reminders and notes to…
Many retailers face a similar challenge: their Lightspeed C-Series setup is becoming harder to develop further. App availability, custom extensions and integrations can limit…
The rules of search engine optimisation are changing rapidly, with artificial intelligence driving much of that change. AI-assisted SEO offers new opportunities for businesses…