Practical perspectives on online stores, technology and marketing. From the work, for the work.
Running a Shopify store means handling many daily tasks: maintaining products, supporting customers, writing emails and organising internal processes. Today, many of these activities…
E-commerce is developing rapidly, and more retailers are asking whether their current online store is ready for the future. Shopify is one platform receiving…
In the constantly evolving world of online retail, customers expect more than a transaction. They want relevant offers, individual attention and a sense of…
Every click counts. Especially at checkout. Just when customers should be ready to place their order, many leave instead. Why? Here are five obstacles…
Shopify customer accounts support a quick, passwordless login using a one-time code sent by email. Customers enter the six-digit code to sign in. Additional…
On 26 February 2025, the Salzburg Chamber of Commerce recognised Lightport for 25 years in business at its “Salzburger Erfolgsgeschichten” event. The award acknowledges…
The European Accessibility Act introduced accessibility requirements for covered products and services from 28 June 2025. E-commerce services can fall within its scope. Which…
Artificial intelligence is opening up new possibilities in e-commerce: creating images, presenting products, automating tasks and improving customer communication. These tools can be useful…
The EU General Product Safety Regulation (GPSR) has applied since 13 December 2024. It strengthens product safety obligations for manufacturers, importers and retailers. For…
A product description can make the difference between hesitation and a purchase. What makes the copy useful and convincing? Use an authentic voice. Avoid…
Replacing an app in Shopify or Lightspeed deserves some preparation. A planned transition helps avoid data loss and unexpected changes to the shopping experience.…
Customers increasingly move between physical shops and online stores and expect both to work together. Shopify POS can connect these channels, including for retailers…