Pärchen Webshopping

Product descriptions that help customers decide

General

A product description can make the difference between hesitation and a purchase. What makes the copy useful and convincing? Use an authentic voice. Avoid stock phrases. Clear, specific language should explain what the product does for the customer. Connect features with everyday benefits. Explain not just what a product can do, but how it can…

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Changing Shopify or Lightspeed apps: what to check first

General

Replacing an app in Shopify or Lightspeed deserves some preparation. A planned transition helps avoid data loss and unexpected changes to the shopping experience. 1. Data storage, export and import Many apps store information in their own databases rather than directly in the shop system. Wishlist apps are one example: saved products and customer preferences…