Google eCommerce Tags For your webshop, effective tracking and analysis of user behavior is crucial for success. It is important to know what your customers buy, when they buy and where they click, so that you can continuously improve your product range, for example. Google Tag Manager eCommerce tags are powerful “signals” to understand customer…
The e-commerce market has evolved significantly in recent years, and for many online merchants, integrating subscription solutions has become a proven strategy.Shopify, one of the leading e-commerce platforms, offers a variety of powerful plugins that allow merchants to seamlessly transition to a subscription model.Example store: https://shorturl.at/emzQR Advantages of subscription solutions: Promote customer loyalty: Subscription solutions create regular…
As some of you already know, store systems offer great opportunities to present products on social media and sell them directly through the connection to your store. Product feeds for Instagram and Facebook storesProduct feeds are an excellent way to connect your Shopify or Lightspeed webshop to Instagram and Facebook stores. This feature allows you…
Payment Method per Customer Group for Lightspeed Ecom C-SeriesThe solution for differentiated payment options and satisfied customers – A case study with Braca EuropeBraca Europe (https://www.braca.nl) is a Dutch retailer that sells hardware for video conferencing, livestreaming and other purposes to retailers and provides the best possible service to its customers. One challenge for Braca…
In the world of e-commerce, effective returns management is of great importance. Your customers expect to be able to return products easily if they are not satisfied or if there are problems with the order. Poor returns management can lead to customers being dissatisfied and speaking negatively about the company. Therefore, it is important that…
Products with an “expiration date” (planned obsolescence) have often made the headlines. Washing machines, printers, cell phones and televisions – deliberately giving up their ghost so that a planned product life cycle can take place. Such “tricks” lead to considerable damage to the company’s image for several reasons. Last but not least, it clearly contradicts…
The pandemic teaches us how to behave in response to volatile conditions and shows how consumer behavior is changing in fast motion.Retailers are investing in online business to gain flexibility. The number of online sales went up sharply in 2020 – and it’s here to stay.A recent Deloitte study on Covid-19 impact on consumer behavior…
Networking your own web store with a wide variety of channels (retail store, marketplaces such as Amazon, i.e. multichanneling) is the solution for successful e-commerce entrepreneurs. Why? A central hub for selling and receiving orders has various advantages, which I list below. What does this mean for Amazon sellers? A paradigm shift, since you then…