Practical perspectives on online stores, technology and marketing. From the work, for the work.
In the world of e-commerce, effective returns management is of great importance. Your customers expect to be able to return products easily if they…
Products with an “expiration date” (planned obsolescence) have often made the headlines. Washing machines, printers, cell phones and televisions – deliberately giving up their…
The pandemic teaches us how to behave in response to volatile conditions and shows how consumer behavior is changing in fast motion.Retailers are investing…
Networking your own web store with a wide variety of channels (retail store, marketplaces such as Amazon, i.e. multichanneling) is the solution for successful…