E-commerce is evolving rapidly. Technologies that seemed modern only a few years ago are increasingly reaching their limits. For retailers using Lightspeed, a recurring question is how well their store system is equipped for the coming years. Our experience across numerous projects shows that moving to Shopify can be more than a technical upgrade: it…
And how to set them up yourself in just a few minutes. Many Shopify retailers still rely on manual spreadsheets, reminders and notes to “check this tomorrow”. Shopify Flow provides a powerful way to automate common tasks without writing code or commissioning a custom app. This article introduces two practical automations that can provide immediate…
Many retailers face a similar challenge: their Lightspeed C-Series setup is becoming harder to develop further. App availability, custom extensions and integrations can limit what they want to achieve, while newer e-commerce systems such as Shopify and Ecwid offer different opportunities. If you want to grow, automate or keep your online marketing flexible, it is…
The rules of search engine optimisation are changing rapidly, with artificial intelligence driving much of that change. AI-assisted SEO offers new opportunities for businesses seeking visibility on Google. But what does it involve, and how can your business benefit? What is AI SEO? AI SEO means using algorithms, machine learning and automated tools to optimise…
Running a Shopify store means handling many daily tasks: maintaining products, supporting customers, writing emails and organising internal processes. Today, many of these activities can be supported or automated with artificial intelligence and well-chosen tools, without programming experience. ChatGPT as an everyday assistant for Shopify stores ChatGPT can make many e-commerce tasks simpler and more…
E-commerce is developing rapidly, and more retailers are asking whether their current online store is ready for the future. Shopify is one platform receiving increasing attention. At Lightport, an experienced Shopify agency in Austria, we help businesses make the transition professionally. This article explains when moving to Shopify can be worthwhile, what to consider and…
In the constantly evolving world of online retail, customers expect more than a transaction. They want relevant offers, individual attention and a sense of being valued. This is where e-commerce personalisation comes in. In 2025, artificial intelligence plays a key role in helping businesses meet those expectations. This article explores how AI-assisted personalisation can improve…
Every click counts. Especially at checkout. Just when customers should be ready to place their order, many leave instead. Why? Here are five obstacles we repeatedly encounter in online stores, with practical ways to address them. 1. Mandatory terms checkboxes before adding to the basket Some themes, including Shopify themes, can require customers to confirm…
Shopify customer accounts support a quick, passwordless login using a one-time code sent by email. Customers enter the six-digit code to sign in. Additional channels, such as SMS, can be provided by suitable apps. This approach becomes particularly interesting when combined with a B2B approval process. A one-time code can be the first step in…
On 26 February 2025, the Salzburg Chamber of Commerce recognised Lightport for 25 years in business at its “Salzburger Erfolgsgeschichten” event. The award acknowledges our development and contribution to the regional economy. The ceremony took place in a well-filled hall at the Kavaliershaus in Salzburg. A highlight was receiving the certificate personally from the President…