Blindenhund

Digital accessibility: what online stores need to consider

General

The European Accessibility Act introduced accessibility requirements for covered products and services from 28 June 2025. E-commerce services can fall within its scope. Which obligations apply depends on the service, the business and the relevant national legislation. Accessibility goes beyond choosing an attractive template. Important functions are often missing or difficult to use. What should…

AI in e-commerce: images, product visualisation and funnels

General

Artificial intelligence is opening up new possibilities in e-commerce: creating images, presenting products, automating tasks and improving customer communication. These tools can be useful for smaller retailers as well as large brands. My view: use them thoughtfully. Too much automation can feel generic or irritate customers. Some tools already deliver impressive results, but they need…