As some of you already know, store systems offer great opportunities to present products on social media and sell them directly through the connection to your store. Product feeds for Instagram and Facebook storesProduct feeds are an excellent way to connect your Shopify or Lightspeed webshop to Instagram and Facebook stores. This feature allows you…
Could your store’s contact form do more than collect general questions? A focused customisation can connect product discovery directly with a useful sales enquiry. A contact form with a product list Instead of asking customers to copy product names into a message, let them add products to a personal enquiry list from the product detail…
Choosing an e-commerce agency means finding a team that understands both your business and the work required to run a store. These are seven common challenges worth discussing before a project starts. 1. Technical complexity Building and maintaining a store involves development, payments, integrations, security and performance. Many businesses cannot cover every specialist area internally.…
Platforms such as Shopify, WooCommerce and Adobe Commerce provide a basis for selling online. As the business grows, the next challenge is keeping orders, inventory and product information organised across systems. An ERP such as tricoma can help connect that work. Lightport supports the planning and implementation of these integrations, from the store and its…
Payment Method per Customer Group for Lightspeed Ecom C-SeriesThe solution for differentiated payment options and satisfied customers – A case study with Braca EuropeBraca Europe (https://www.braca.nl) is a Dutch retailer that sells hardware for video conferencing, livestreaming and other purposes to retailers and provides the best possible service to its customers. One challenge for Braca…
In the world of e-commerce, effective returns management is of great importance. Your customers expect to be able to return products easily if they are not satisfied or if there are problems with the order. Poor returns management can lead to customers being dissatisfied and speaking negatively about the company. Therefore, it is important that…
Products with an “expiration date” (planned obsolescence) have often made the headlines. Washing machines, printers, cell phones and televisions – deliberately giving up their ghost so that a planned product life cycle can take place. Such “tricks” lead to considerable damage to the company’s image for several reasons. Last but not least, it clearly contradicts…
The pandemic teaches us how to behave in response to volatile conditions and shows how consumer behavior is changing in fast motion.Retailers are investing in online business to gain flexibility. The number of online sales went up sharply in 2020 – and it’s here to stay.A recent Deloitte study on Covid-19 impact on consumer behavior…
Networking your own web store with a wide variety of channels (retail store, marketplaces such as Amazon, i.e. multichanneling) is the solution for successful e-commerce entrepreneurs. Why? A central hub for selling and receiving orders has various advantages, which I list below. What does this mean for Amazon sellers? A paradigm shift, since you then…