The EU General Product Safety Regulation (GPSR) has applied since 13 December 2024. It strengthens product safety obligations for manufacturers, importers and retailers. For online stores, the practical task is to collect the relevant information and present it clearly. Who is affected? The regulation applies to covered consumer products offered in the EU, including offers…
A product description can make the difference between hesitation and a purchase. What makes the copy useful and convincing? Use an authentic voice. Avoid stock phrases. Clear, specific language should explain what the product does for the customer. Connect features with everyday benefits. Explain not just what a product can do, but how it can…
Replacing an app in Shopify or Lightspeed deserves some preparation. A planned transition helps avoid data loss and unexpected changes to the shopping experience. 1. Data storage, export and import Many apps store information in their own databases rather than directly in the shop system. Wishlist apps are one example: saved products and customer preferences…
Customers increasingly move between physical shops and online stores and expect both to work together. Shopify POS can connect these channels, including for retailers without a separate ERP system. 1. Central inventory management Managing stock across a shop, an online store and several locations is a familiar challenge. Shopify connects sales and inventory within one…
Regular maintenance helps keep an online store reliable, secure and ready for new features. This applies to WooCommerce, Shopify and Lightspeed, although responsibilities differ between hosted platforms and a self-managed WordPress installation. Shopify: more than a theme update Review your theme, apps and tracking integrations regularly. Older checkout customisations and analytics implementations may need to…
Customers have plenty of alternatives online. A well-designed loyalty programme gives them a reason to return and can support a stronger relationship with your business. Offer update: the free trial promotion originally described in this article ran from August to November 2024 and has ended. Ask us about current Piggy options. Why consider a loyalty…
We live in a time when everything has to happen quickly. Digitalization is in full swing and change is also developing exponentially. No wonder that people like to try to achieve quick results with as little effort as possible. But if you want to be successful in the long term, you also have to rely…
A strong online presence helps customers find your business in a crowded market. Search engine optimisation is not only about appearing on the first page: it is about attracting people who are looking for what your store offers. Retailers face competition, changing expectations and the challenge of being visible at the right moment. SEO can…
Google eCommerce Tags For your webshop, effective tracking and analysis of user behavior is crucial for success. It is important to know what your customers buy, when they buy and where they click, so that you can continuously improve your product range, for example. Google Tag Manager eCommerce tags are powerful “signals” to understand customer…
The e-commerce market has evolved significantly in recent years, and for many online merchants, integrating subscription solutions has become a proven strategy.Shopify, one of the leading e-commerce platforms, offers a variety of powerful plugins that allow merchants to seamlessly transition to a subscription model.Example store: https://shorturl.at/emzQR Advantages of subscription solutions: Promote customer loyalty: Subscription solutions create regular…