Customers have plenty of alternatives online. A well-designed loyalty programme gives them a reason to return and can support a stronger relationship with your business.
Offer update: the free trial promotion originally described in this article ran from August to November 2024 and has ended. Ask us about current Piggy options.
Why consider a loyalty programme?
- Repeat purchases: useful rewards, shipping benefits or relevant offers can encourage customers to return.
- Customer satisfaction: a good experience can lead to recommendations among friends and family.
- Better understanding: appropriately collected purchase data can help make communication more relevant.
- A reason to stay: a thoughtful programme can distinguish your business from competitors.
Piggy as a loyalty and marketing platform
Piggy brings together tools for rewards and customer communication. Depending on the chosen setup, these can include:
- Store integration: connect customer and transaction information through the relevant integration.
- Personalised rewards: adapt incentives to customer behaviour and agreed programme rules.
- Points: let customers earn points and exchange them for rewards.
- Reporting: assess participation, preferences and programme performance.
- Multiple channels: connect online and in-store loyalty where the integrations support it.
Combining Piggy with Shopify Flow
Shopify Flow supports workflows triggered by events such as orders, customer changes or inventory updates. With suitable connectors and supported actions, it can help link store activity to loyalty processes.
Automated rewards
A workflow could award additional points when a customer meets a defined spending threshold. The threshold, time period and exclusions should be explicit and tested.
More relevant campaigns
Customer tags and segments can help target rewards to people for whom they are useful. Communication preferences and consent remain part of the workflow.
Stock-aware promotions
Inventory events can inform promotional planning. A suitable workflow might connect a particular product category with bonus points, provided the integration supports the required data and action.
Email communication
Connected marketing tools can tell customers about points and available rewards. Shopify Flow provides the workflow logic; customer emails need an appropriate email service or supported action.
Measure your own results
Track participation, repeat purchases, reward costs and average order value against a meaningful starting point. Results depend on the audience, margins and programme design; a loyalty tool does not guarantee a particular percentage increase.
We help assess whether Piggy fits your store and how a practical programme could work. Discuss your loyalty plans with Lightport.
